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Welcome to The Rack

Take a look behind the curtain, know what drives you, and level up in the fitness industry with better information.

Beyond the Textbook. Into the Field.

Got Your Certification… Now What?

Many of us aspiring coaches began with a pivotal moment when training profoundly changed our lives. Maybe it was through playing sports, achieving personal health goals, or using training as a tool to overcome adversity and build confidence. That’s when you caught the iron bug and when training began to help you evolve.

What was yours?

You’re here to build a meaningful career from that impact, but formal education only takes us so far. We aim to help fill the void and pull back the curtain on what the industry is really like. Offering transparent insights into career options, pay ranges, continuing education content valued by tenured coaches, and other real world insights to help you understand the industry and give you leverage to succeed.

The mission is simple, pass on our experience so that you can make the best decisions for your career.

Meet the Founder

Beau Bartone

I didn’t get into coaching because it promised great success. I got into it because I loved sports, I loved training, and both had a profound impact on my life and development.

My “Iron Bug” story started in middle school. My dad and my coach, a former college football player, and competitive bodybuilder kept it honest with me. If I wanted to be in the starting line up on the football field next year I had to start training. That summer we hit the gym together every week. I immediately felt and saw the difference both mentally and physically.

When it came time for college, I didn’t know exactly what I wanted to study, but I knew I loved football and training for it.

So I chose Kinesiology & Human Performance for my degree and spent five seasons as a student assistant coach for our football team at Southern Connecticut State University. In my senior year I landed a strength & conditioning internship at Yale. That experience clicked as it was the perfect blend of my education and my love for the game of football.

I knew that was the type of environment I wanted to launch my career in so after graduating I stayed in touch with the staff eventually landing a job there. That role showed me the value of a great mentor and access to some of the best education, an on the job masters if you will. A few years later I left the collegiate world to go after online personal training.

Today I work in a space that’s rapidly evolving combining technology, AI, and human guidance to deliver personalized coaching at scale. It’s a career shift that reflects a big part of the future of our field.

The idea for this website came from a recurring theme in my own growth, learning from those who’ve done it before me. All starting with my father, I’ve come to believe that a great mentor is one of the most powerful shortcuts to growth & success. This site is built to be your virtual mentor.

Built With Insights from Real Professionals

“Take care of yourself and understand this career is a grind, but if you put the work in it can be the most rewarding career you’ll have”

Andy Fredeen, Gym Owner

"To be successful you need competence, Credentials and Commitment."

Thomas Newman, Founder of Newman High Performance

"The positive things that make you stand out as a person, should make you stand out as a coach. Seek environments where this is the case."

Wayne Newman, Head Strength and Conditioning Coach - Toyota Performance Center

“Understand YOUR why. This is a 'giving' job, and it's rare that your cup will be filled in return for all you do. I've met many resentful coaches who have lost their why along the way.”

Tess Barringer, Online Personal Trainer

“Never stop learning, what you thought was true when you started is not going to hold up after a few years of practical application”

Joe McGannon, Online Personal Trainer

“Be invaluable and irreplaceable where you’re at and the next job will come.”

Brandon Sardine, Online/In-Person Strength & Conditioning Coach

“It’s easy to get caught up in perfecting the program, obsessing over reps and sets, or feeling pressure to "prove" your knowledge, but the real magic happens in how you connect, communicate, and show up consistently for the person behind the workout.”

Mary Wing, Online Personal Trainer

“This is very much the business of energy giving, can get very depleting if you are not careful.”

Joe Jenson, Online Personal Trainer

"Before you can be a good coach, you have to be a good person, and to be a good person is to genuinely care about why you do what you do and who you are doing it for. Metrics will never matter as much as having a base of clients that know you have their best interest at heart."

Blake Strecker, Online/In-Person Strength & Conditioning Coach

Contact

welcometotherack@gmail.com